1. VISION

Like any relationship, it all starts with a first date to make sure we are a good match. After your initial inquiry review, we will set up a phone call. We would love to meet you in person if you are in the Chicago area! In this initial meeting, I will ask you some questions regarding your business, vision, and goals for your brand development and give you the chance to ask me any question that comes to mind. This step will give us both a chance to get to know one another and make sure we are going to make an awesome team.

2. BOOKING

If we hit it off and find that we are the perfect match, we will send you a formal proposal. In this we will include a quote on the price and will require 50% of the agreed upon price as a deposit before we begin work. If everything in the proposal is approved by you, please sign, scan, and send the proposal back to us and keep a copy for yourself.

3. YES, HOMEWORK

Since there is typically a wait time between this step and the next, we give you a little homework to prepare for our upcoming project. We will send you a link to our branding questionnaire so can go through and answer some important questions to insure we are on the same page prior to your project start date. This questionnaire will provide valuable information for us as we move throughout your brand design process.

4. INSPIRE

Whoop whoop! So your project start date is here and now it’s time to get this party started. The first step of the branding process is the creation of an inspiration board. We will study your questionnaire and create a color palette along with style inspiration that will set the overall tone of your new brand. Within 3 business days of your start date, you will receive your first deliverable and have a chance to review and request up to 2 rounds of revisions until you are in love with the direction.

5. WEB DESIGN

All site photography and content is due prior to website mockup completion and before we go to the development stages (all files shared by dropbox folder).  During this step, the final mockup of the home page and all interior pages are completed and approved by you before moving onto the development phase.  Any delays in content may delay your project and bump it back in the pipeline.  If any changes are requested by you after mockup approval, you will billed separately.

6. CREATE

Now that we have established and finalized your design, we will then get to work on creating the cornerstone of your new brand. The design process can take approximately 5-10 business days to complete. We recommend you host your website on WP Engine, https://wpengine.com/ they cost $30 a month and are the fastest and most secure hosting service. We will need for you to create an account before we begin work on the site, and we can typically offer you a good discount on their services.

7. LAUNCH

Once your site is complete, your new custom developed theme will be uploaded onto your server.  We will also hold our tutorial at this time to show you how to make updates to your site from the backend (you can pay us to make updates for you).  Once our final checklist is complete and all systems are a go, we will launch your new site to the world!

We will also provide you with your swanky, new brand guide. This includes your lovely new logo, color palette, and inspiration photos then add in your sub mark, logo variations, social icons, patterns, fonts and any elements into a full branding guide format. You will have a chance to review and request up to 2 rounds of revisions on the final board. Once your approval is received and your final payment is made, we will package up your files and send them to you via a convenient Google Drive link for download. And then it’s time for a champagne toast!

8. TOTAL REVAMP

For an extra cost,  we will take your newly designed brand and continue it throughout your print material and social media design (business card, business letterhead/ note cards and envelopes, stamp, stickers, Facebook and Twitter page designs, etc.) to complete your seamless new look. In this, we are happy to include “launch day” photos. Your files are delivered in print ready pdf form.